{"id":19286,"date":"2025-07-07T13:03:31","date_gmt":"2025-07-07T13:03:31","guid":{"rendered":"https:\/\/tjekvik.com\/blog\/comment-mesurer-le-retour-sur-investissement-de-votre-concession-en-matiere-de-libre-service\/"},"modified":"2025-07-07T13:48:35","modified_gmt":"2025-07-07T13:48:35","slug":"comment-mesurer-le-retour-sur-investissement-de-votre-concession-en-matiere-de-libre-service","status":"publish","type":"post","link":"https:\/\/tjekvik.com\/fr\/blog\/comment-mesurer-le-retour-sur-investissement-de-votre-concession-en-matiere-de-libre-service\/","title":{"rendered":"Comment mesurer le retour sur investissement de votre concession en mati\u00e8re de libre-service ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Alors que de plus en plus de <a href=\"https:\/\/www.am-online.com\/features-landing\/tech-thoughts-to-be-updated-and-published-ahead-of-tech-guide\" target=\"_blank\" rel=\"noreferrer noopener\">concessionnaires adoptent la transformation num\u00e9rique<\/a>, la technologie du libre-service est un facteur cl\u00e9 pour accro\u00eetre l&rsquo;efficacit\u00e9 et la productivit\u00e9.  <\/p>\n\n<p class=\"wp-block-paragraph\">Outre les \u00e9conomies de temps et d&rsquo;argent, le libre-service offre \u00e9galement des avantages strat\u00e9giques, notamment une meilleure exp\u00e9rience client, la fid\u00e9lisation de la marque et une plus grande r\u00e9tention de la client\u00e8le.  <\/p>\n\n<p class=\"wp-block-paragraph\">De la d\u00e9finition des co\u00fbts \u00e0 l&rsquo;identification des sources de revenus, voici comment mesurer le retour sur investissement du libre-service de votre concession.  <\/p>\n\n<h4 class=\"wp-block-heading\">1. Calculer les co\u00fbts du libre-service  <\/h4>\n\n<p class=\"wp-block-paragraph\">Pour \u00e9valuer le retour sur investissement de votre libre-service, commencez par identifier toutes les d\u00e9penses de mise en \u0153uvre et de maintenance, qu&rsquo;elles soient ponctuelles ou r\u00e9currentes. Il peut s&rsquo;agir de   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Frais d&rsquo;achat ou de location d&rsquo;\u00e9quipement (kiosques, tablettes, tout autre mat\u00e9riel n\u00e9cessaire).  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Les co\u00fbts d&rsquo;installation et de maintenance, qui peuvent \u00eatre ponctuels ou permanents.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Co\u00fbts d&rsquo;int\u00e9gration pour les \u00e9ventuels modules compl\u00e9mentaires, tels que les modules de paiement ou les syst\u00e8mes DMS.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Les co\u00fbts de formation du personnel, le cas \u00e9ch\u00e9ant.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9penses de marketing aupr\u00e8s des clients &#8211; il peut s&rsquo;agir de communications num\u00e9riques, de signalisation sur site, de campagnes promotionnelles, etc.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus sur les plans et les fonctionnalit\u00e9s de Tjekvik<a href=\"https:\/\/tjekvik.com\/fr\/caracteristiques\/\" target=\"_blank\" rel=\"noreferrer noopener\">, cliquez ici.<\/a> <\/p>\n\n<h4 class=\"wp-block-heading\">2. Identifier les avantages du libre-service  <\/h4>\n\n<p class=\"wp-block-paragraph\">La technologie du libre-service permet aux clients du service apr\u00e8s-vente de d\u00e9poser et de r\u00e9cup\u00e9rer facilement leur v\u00e9hicule selon leur propre horaire, sans avoir \u00e0 faire la queue \u00e0 la r\u00e9ception ou \u00e0 passer du temps en t\u00eate-\u00e0-t\u00eate avec un conseiller.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pour les concessionnaires, cela cr\u00e9e une s\u00e9rie d&rsquo;opportunit\u00e9s directes et indirectes de r\u00e9duire les co\u00fbts et d&rsquo;augmenter les revenus :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Gain de temps <\/strong>&#8211; les conseillers peuvent \u00e9conomiser les heures de communication manuelle n\u00e9cessaires pour fixer les rendez-vous et communiquer les mises \u00e0 jour des ordres de travail.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmentation de la productivit\u00e9<\/strong> &#8211; les conseillers de service peuvent se concentrer sur des t\u00e2ches \u00e0 forte valeur ajout\u00e9e plut\u00f4t que sur des t\u00e2ches administratives r\u00e9p\u00e9titives.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Extension des heures de service<\/strong> sans ressources suppl\u00e9mentaires &#8211; les kiosques en libre-service permettent aux clients d&rsquo;enregistrer et de r\u00e9cup\u00e9rer leurs v\u00e9hicules de mani\u00e8re autonome, au-del\u00e0 des heures d&rsquo;ouverture traditionnelles.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9duction des d\u00e9sistements <\/strong>&#8211; les options en libre-service permettent de r\u00e9duire les taux de d\u00e9sistement, prot\u00e9geant ainsi les concessionnaires d&rsquo;\u00e9ventuelles pertes de revenus.  <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmentation de la fid\u00e9lisation<\/strong> de la client\u00e8le &#8211; des options plus rapides et plus souples permettent d&rsquo;accro\u00eetre la satisfaction et la fid\u00e9lit\u00e9 des clients.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus sur les diff\u00e9rentes fa\u00e7ons dont Tjekvik peut aider votre \u00e9quipe, <a href=\"https:\/\/tjekvik.com\/fr\/contactez-tjekvik\/\" target=\"_blank\" rel=\"noreferrer noopener\">contactez-nous.<\/a> <\/p>\n\n<h4 class=\"wp-block-heading\">Calculer les revenus du libre-service  <\/h4>\n\n<p class=\"wp-block-paragraph\">Outre ces gains d&rsquo;efficacit\u00e9, les solutions en libre-service de Tjekvik- Home Check-In, kiosque int\u00e9rieur et kiosque ext\u00e9rieur &#8211; aident \u00e9galement les concessionnaires \u00e0 g\u00e9n\u00e9rer de nouveaux revenus sans effort.  <\/p>\n\n<p class=\"wp-block-paragraph\">Avec Tjekvik, les concessionnaires peuvent poser des questions personnalis\u00e9es et pr\u00e9senter des offres pertinentes lors du check-in et du check-out num\u00e9riques :  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>1. Augmentation des recettes gr\u00e2ce \u00e0 la vente incitative<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Des <a href=\"https:\/\/tjekvik.com\/fr\/blog\/en-allemagne-les-trois-quarts-des-clients-du-service-apres-vente-souhaitent-etre-informes-des-produits-et-services-supplementaires\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9tudes<\/a> r\u00e9centes montrent que les clients du service apr\u00e8s-vente pr\u00e9f\u00e8rent \u00eatre inform\u00e9s des produits et services suppl\u00e9mentaires en dehors de la r\u00e9ception, par exemple lorsqu&rsquo;ils s&rsquo;enregistrent en ligne ou utilisent des kiosques en libre-service.  <\/p>\n\n<p class=\"wp-block-paragraph\">Lors de l&rsquo;enregistrement num\u00e9rique \u00e0 domicile ou au kiosque Tjekvik, les clients peuvent se voir proposer des produits et des services pertinents et personnalis\u00e9s, tels que des vidanges d&rsquo;huile, des rafra\u00eechissements de climatisation, des alignements de roues, des v\u00e9rifications saisonni\u00e8res, etc.  <\/p>\n\n<p class=\"wp-block-paragraph\">En 2024, les clients de Tjekvik ont g\u00e9n\u00e9r\u00e9 plus de 17,38 millions d&rsquo;euros de ventes \u00e0 valeur ajout\u00e9e. Pour en savoir <a href=\"https:\/\/tjekvik.com\/fr\/contactez-tjekvik\/\" target=\"_blank\" rel=\"noreferrer noopener\">plus<\/a> sur l&rsquo;impact et les r\u00e9sultats de Tjekvik.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. G\u00e9n\u00e9ration de prospects<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">En posant des questions lors du check-in et du check-out num\u00e9riques, les concessionnaires peuvent plus facilement proposer aux clients des \u00e9valuations de v\u00e9hicules ou des plans d&rsquo;entretien, cr\u00e9ant ainsi de nouveaux prospects qualifi\u00e9s pour l&rsquo;\u00e9quipe de vente.  <\/p>\n\n<p class=\"wp-block-paragraph\">Au Royaume-Uni, <a href=\"https:\/\/tjekvik.com\/fr\/temoignages-clients\/etude-de-cas-inchcape-volkswagen-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">un client de Tjekvik <\/a> a g\u00e9n\u00e9r\u00e9 plus de 2 500 demandes d&rsquo;\u00e9valuation de v\u00e9hicules et 2 000 demandes de plans de service en libre-service au cours du dernier trimestre de 2023.  <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tjekvik.com\/fr\/temoignages-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plus de t\u00e9moignages de clients<\/a> <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. \u00c9conomies de co\u00fbts<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 l&rsquo;enregistrement et au d\u00e9part num\u00e9riques de Tjekvik, les concessionnaires peuvent \u00e9galement permettre aux clients de renoncer \u00e0 des services gratuits tels que le lavage et l&rsquo;aspiration de la voiture, ce qui permet d&rsquo;\u00e9conomiser des ressources et des co\u00fbts de main-d&rsquo;\u0153uvre.  <\/p>\n\n<p class=\"wp-block-paragraph\">Dans le sud de l&rsquo;Angleterre, un client a lanc\u00e9 une initiative de d\u00e9veloppement durable permettant aux clients du service apr\u00e8s-vente de faire planter un arbre \u00e0 la place d&rsquo;un lavage de voiture gratuit apr\u00e8s leur visite d&rsquo;entretien ou de r\u00e9paration. En 2024, 24 % des clients ont opt\u00e9 pour ce programme.   <\/p>\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez les r\u00e9sultats de Yeomans et son impact sur le d\u00e9veloppement durable gr\u00e2ce au self-service :  <\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tjekvik wp-block-embed-tjekvik\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"y7ND5UdoUa\"><a href=\"https:\/\/tjekvik.com\/blog\/yeomans-launches-tree-planting-initiative-through-digital-self-service\/\">Yeomans launches tree-planting initiative through digital self-service<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Yeomans launches tree-planting initiative through digital self-service&#8221; &#8212; Tjekvik\" src=\"https:\/\/tjekvik.com\/blog\/yeomans-launches-tree-planting-initiative-through-digital-self-service\/embed\/#?secret=jF3uGtuIG6#?secret=y7ND5UdoUa\" data-secret=\"y7ND5UdoUa\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<h4 class=\"wp-block-heading\">Derni\u00e8res r\u00e9flexions  <\/h4>\n\n<p class=\"wp-block-paragraph\">Enfin, lorsque vous \u00e9valuez l&rsquo;impact de votre investissement dans le libre-service, veillez \u00e0 prendre en compte des facteurs tels que la p\u00e9riode d&rsquo;amortissement du retour sur investissement et les \u00e9ventuelles \u00e9conomies r\u00e9alis\u00e9es en optant pour des plans pluriannuels.  <\/p>\n\n<p class=\"wp-block-paragraph\">Pour savoir comment Tjekvik aide les concessionnaires \u00e0 exploiter tout le potentiel du libre-service et \u00e0 transformer leur exp\u00e9rience client, <a href=\"https:\/\/tjekvik.com\/fr\/contactez-tjekvik\/\" target=\"_blank\" rel=\"noreferrer noopener\">contactez-nous<\/a> d\u00e8s aujourd&rsquo;hui.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que de plus en plus de concessionnaires adoptent la transformation num\u00e9rique, la technologie du libre-service est un facteur cl\u00e9 pour accro\u00eetre l&rsquo;efficacit\u00e9 et la productivit\u00e9.  <\/p>\n<p>Outre les \u00e9conomies de temps et d&rsquo;argent, le libre-service offre \u00e9galement des avantages strat\u00e9giques, notamment une meilleure exp\u00e9rience client, la fid\u00e9lisation de la marque et une plus grande r\u00e9tention de la client\u00e8le.<\/p>\n","protected":false},"author":29,"featured_media":19272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[173,172],"class_list":["post-19286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes-des-clients","tag-recettes","tag-roi-fr"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Alors que de plus en plus de concessionnaires adoptent la transformation num\u00e9rique, la technologie du libre-service est un facteur cl\u00e9 pour accro\u00eetre l&#039;efficacit\u00e9 et le retour sur investissement.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Ana Dragnea\"\/>\n\t<meta name=\"google-site-verification\" 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