The Power of Segmentation in Automotive Aftersales: Unlocking Revenue Through Targeted UpsellingÂ
In today’s competitive automotive market, aftersales plays a crucial role in driving profitability for dealerships. Yet, many dealerships overlook a powerful tool that can significantly increase revenue: customer segmentation. By dividing the aftersales customer base into distinct segments based on vehicle type, service needs, and individual preferences, dealerships can create highly targeted campaigns that offer […]