Enhancing Customer Loyalty Through OEM-Branded Dealership Experiences
In today’s competitive automotive market, customer experience plays a critical role in shaping brand loyalty and driving business success. For dealerships and dealership groups, aligning the customer journey with the original equipment manufacturer’s (OEM) visual identity is crucial. A seamless, branded experience not only reinforces the OEM’s image but also builds trust and confidence in […]
72% of aftersales customers are open to being upsold additional products and services
Almost three-quarters (72%) of aftersales customers are interested in hearing from their dealer about relevant value-add products and services when they check-in their vehicle for service, repair or MOT. According to a nationwide survey* commissioned by Tjekvik, a specialist in digital aftersales solutions, 31% of car owners are ‘very interested,’ while 41% said they were […]