As we look back on 2025, one thing stands out clearly: this was a year where momentum turned into measurable impact.
Across product innovation, leadership, partnerships, and performance, Tjekvik continued to strengthen its position as a trusted self-service partner for automotive aftersales teams worldwide.
Building on confidence and long-term belief
The year began with a strong vote of confidence in Tjekvik’s direction, as we welcomed strategic investment from Standout Capital. More than just funding, the investment reinforced a shared belief in the long-term opportunity within digital aftersales. It enabled us to accelerate plans around product development, market expansion, and organisational scale.
Growth in 2025 wasn’t limited to our customer base. We also made deliberate investments in our leadership team to ensure we are structured for the next phase of the journey. During Q1, we appointed a new Chief Technology Officer and a new Chief Product & Operations Officer in Q2, strengthening both our technical foundations and delivery capabilities. This was followed in Q3 by the appointment of a new Chief Financial Officer, bringing additional rigour to financial planning and operational scale.
Together with the appointment of a new Chief Revenue Officer later in the year, these hires form a refreshed and highly experienced C-suite, aligned around a clear ambition: sustainable growth, faster innovation, and consistent value for our customers.
Product innovation driven by real dealership needs
Throughout 2025, product innovation remained rooted in one simple principle: solving real challenges in after-sales. A milestone was our partnership with Pinewood.AI, which brought deeper integration between self-service and core dealer systems. This enabled dealerships to better use customer-maintained data, reduce process friction, and uncover more opportunities throughout the service journey.Â
Alongside this, we continued to evolve our platform to help workshops optimise every interaction: from improving efficiency at check-in and check-out, to enabling smarter, more consistent upsell conversations through automation.
Industry recognition and global conversations
Our work in 2025 was recognised by the wider industry, with Tjekvik being highly commended at the Motor Trader Industry Awards for Smart Rules. The recognition reflected not only technical innovation, but the tangible commercial
In 2025, Tjekvik was present at more events than ever before, connecting with aftersales leaders across all major markets. From AADA in Australia to AM Live in the UK, these events gave us invaluable insight into local challenges, priorities, and opportunities, insight that continues to inform how we build and position our solutions directly.
Turning scale into measurable results
Behind every product release and every event conversation sits the most important indicator of success: impact in real dealership environments. In 2025, Tjekvik-powered self-service was used nearly 5 million times globally, up from just over 4 million interactions in 2024. This represents close to a 20% year-on-year increase, reflecting both wider adoption and deeper usage across existing customers.
That increased engagement translated directly into commercial outcomes. Added-value sales generated through Tjekvik reached almost €19 million in 2025, compared to just over €17 million the year before – an increase of approximately 11% year on year. These figures underline a simple truth: when self-service is implemented thoughtfully and integrated correctly, it doesn’t just improve experience, it drives real revenue.
Looking ahead
For Martin Nørgaard Høgh, who joined Tjekvik as Chief Revenue Officer in 2025, the year ahead is defined by one word: acceleration.
“What excites me most isn’t just where we’ve been, it’s the foundation we’re building for what comes next,” he says. “In 2026, our focus is clear: helping dealerships deliver a better, more efficient, and more profitable service experience across the entire customer journey, whether that customer chooses self-service or speaks to a service advisor.”
Central to that ambition is a deepened investment in customer partnerships. Tjekvik is doubling down on onboarding, proactive success engagement, and ensuring every dealership can unlock the full potential of intelligent aftersales, from check-in to checkout.
Integration will also remain a key priority. “We’re committed to building tighter connections with the systems dealerships already rely on, such as DMS, payment, and communication tools,” Nørgaard Høgh explains. “Reducing friction and enabling more intelligent, automated workflows that drive both efficiency and revenue.”
“We want to help dealerships optimise every interaction, not just the ones that use self-service,” he continues. “That means guiding the service advisor, surfacing the right recommendations at the right time, and ensuring a seamless experience regardless of how the customer engages.”
Underpinning this evolution is data. With more than 2,000 dealerships on the platform, over 4 million unique customers using Tjekvik technologies, and more than €20 million added to dealership revenue streams, the company has accumulated something few competitors can match: real-world aftersales data at scale.
“This isn’t just a metric to be proud of, it’s the foundation for what comes next,” says Nørgaard Høgh. “In 2026, we will bring AI-driven products to market that the industry hasn’t seen before. Products that leverage this wealth of data to help dealerships work smarter, sell more effectively, and deliver better customer experiences across every touchpoint.”
Combined with a strengthened leadership team and sharper go-to-market capabilities, Nørgaard Høgh sees the pieces in place for a step change in growth.
“2025 was about building momentum. 2026 is about multiplying it. This is where Tjekvik’s journey gets really exciting.”