72% of aftersales customers are open to being upsold additional products and services
Almost three-quarters (72%) of aftersales customers are interested in hearing from their dealer about relevant value-add products and services when they check-in their vehicle for service, repair or MOT. According to a nationwide survey* commissioned by Tjekvik, a specialist in digital aftersales solutions, 31% of car owners are ‘very interested,’ while 41% said they were […]
The Power of Segmentation in Automotive Aftersales: Unlocking Revenue Through Targeted UpsellingÂ
In today’s competitive automotive market, aftersales plays a crucial role in driving profitability for dealerships. Yet, many dealerships overlook a powerful tool that can significantly increase revenue: customer segmentation. By dividing the aftersales customer base into distinct segments based on vehicle type, service needs, and individual preferences, dealerships can create highly targeted campaigns that offer […]