The Power of Segmentation in Automotive Aftersales: Unlocking Revenue Through Targeted Upselling
In today’s competitive automotive market, aftersales plays a crucial role in driving profitability for dealerships. Yet, many dealerships overlook a powerful tool that can significantly increase revenue: customer segmentation. By dividing the aftersales customer base into distinct segments based on vehicle type, service needs, and individual preferences, dealerships can create highly targeted campaigns that offer […]
Tales From The Front Line – A Service Adviser’s Experience Of Working Alongside Tjekvik’s Digital Self-Service Solutions
Tjekvik’s digital check-in and check-out solutions enable customers to avoid queues during peak times, letting them check in their vehicles how, when and where they want – whether it’s at home online, or at dealerships via easy-to-use touchscreen kiosks. These solutions also enable dealers to present customers with value-add items, such as service plans and […]