How digital-first customers are helping dealers boost aftersales revenue 

Motorists across the UK and Ireland are increasingly turning to digital channels to manage their interactions with car dealerships and workshops. Tjekvik, a leading provider of aftersales self-service technologies, recorded over 2.24 million self-service interactions year to date at dealerships that offer digital check-in and check-out solutions.   

Of these interactions, 57% of customers chose to check their vehicles in for service or repair remotely from home, while 26% used Tjekvik’s in-showroom kiosks. Top-performing dealerships are achieving even higher levels of digital engagement, with up to 94% and 93% of customers using kiosks to check out and check in respectively, while 77% have chosen to check in their vehicles from the comfort of their own homes.  

Why Self-Service Is Reshaping Aftersales 

Tjekvik’s figures underline a broader behavioural shift, with motorists continuing to show a clear preference for autonomous, digital-first service experiences, especially among the younger generations. Self-service is reshaping how customers interact with aftersales teams, helping dealers deliver faster, more convenient and more profitable service operations. 

Dealers can use Tjekvik’s digital solutions to clearly and consistently present added-value products and services to customers during the check-in process, something service advisors often lack the time to do effectively themselves. This intelligent upselling is particularly popular amongst Gen Z customers, who are already comfortable with recommendation engines such as Spotify, Amazon or Klarna, meaning digitally offered add-ons are not only natural to them, but often preferred. 

Generational Trends and Revenue Impact

This generational change is reflected in Tjekvik’s most recent consumer surveys across Europe. In the UK, when asked how interested motorists would be in hearing from dealers about additional products and services, 31% said they were ‘very interested.’ Among younger drivers, interest in recommended products and services was the strongest, with 60% for those aged 18 to 24, and 55% for those aged 25 to 34. In contrast, only 13% of respondents aged 65 and over were found to be receptive. 

This new buying behaviour of Gen Z as they enter the car ownership and servicing cycle is starting to show benefits for dealers. So far this year, dealers who have implemented Tjekvik’s self-service solutions have generated over £8 million in revenue from selling value-added products and services, with motorists purchasing 209,969 individual upsell items, including lubricants, air-conditioning services and additives. In total, customers bought 88,045 service plans, 41,687 wiper blades, and 12,461 key battery replacements, illustrating how even smaller transactions can contribute to incremental revenue.  

Connecting Aftersales and Retail Sales

Tjekvik also recorded 110,926 vehicle valuation requests, representing high-intent, data-rich vehicle sales leads that can help retailers bridge the gap between aftersales and retail sales activity. Customers are also showing growing confidence in using Tjekvik’s solutions to approve work, with 64,450 motorists in the UK pre-authorising repairs worth nearly £10 million. This is helping to speed up repair approvals while also reducing workshop downtime.   

Always-On Digital Convenience

Tjekvik’s Home and Indoor self-service solutions enable customers to securely check in and check out their vehicles how, when and where they want – whether it’s at home on their own device, or in the dealership via user-friendly touchscreen kiosks. This helps alleviate queues and allows service department staff to focus on customers that really need their support. Additionally, Tjekvik’s Outdoor kiosks deliver a seamless check-in and check-out solution 24 hours a day, seven days a week.