- 26% of aftersales customers are ‘very interested’, and 37% ‘somewhat interested’, in learning about new or used vehicles
- 82% are open to receiving a valuation on their current vehicle
- Tjekvik’s digital self-service solutions can present value-add products and services to customers during check-in process
A significant proportion of aftersales customers in Germany are open to hearing about new or used vehicle offers when checking in their own vehicle for servicing or repair, according to a new survey commissioned by digital aftersales software provider, Tjekvik.
The survey found that 63% of customers are receptive to hearing from their dealer about a potential replacement new or used car when checking in for servicing work, with 26% being ‘very interested’ and 37% being ‘somewhat interested’.
An even greater proportion of aftersales customers (82%) were found to be open to receiving a valuation on their current vehicle, with 38% being ‘very interested’, and 44% ‘somewhat interested’.
Additional sales:
Tjekvik’s digital self-service solutions can be used to present additional value-add products and services to customers in a clear and consistent way during the check-in process. As well as items such as service plans and extended warranty packages, dealers can present retail offers including vehicle valuations and new and used vehicle offers.
Christian Mark, CEO & Co-founder at Tjekvik, said: “By integrating retail opportunities into aftersales processes, dealers can capitalise on existing customer touchpoints, enhancing both sales and service experiences.”
Customer experience:
As well as enhancing revenue-generating opportunities, Tjekvik’s solutions give customers the flexibility to check in and check out their vehicles at a time and place convenient for them, either at home using a mobile-optimised site, or at dealers via tablets and easy-to-use touchscreen kiosks. Instead of waiting in queues for service advisers to become available, customers can use digital self-service to provide pre-service instructions, select added-value items, provide authorisation and drop off their keys.
*Survey conducted by OnePoll amongst 1,000 German car drivers who use main franchised dealers for servicing and repair