Dealership self-service software specialist Tjekvik has secured the opportunity to provide the BMW and MINI dealer network in Australia with an innovative contactless digital software system that reduces customer wait times and increases all-round efficiency.
The new system enables customers to skip service desk queues using a home and in-dealer self-service check-in and check-out platform. This ensures a quicker and easier process for the customer and reduces pressure on dealership staff, especially during busy periods such as early mornings and early evenings prior to closing time.
Following the deployment of a pilot program at the Melbourne BMW and Brisbane BMW dealership sites – as well as additional testing atWorthington BMW in Somersby, NSW – results showed favourable outcomes in simultaneously speeding up the flow of customers and reducing wait times.
The Tjekvik home check-in and kiosks provide an extra layer of premium level accessibility for customers at dealerships, which, coupled with contactless options, delivers additional convenience and further elevates their brand experience.
Currently around 30% of customers choose to check-in from home and 20% use the kiosk in the dealership.
During the first six weeks of 2022, Melbourne BMW increased its added value sales by 87 per cent, with a similar impact felt at Worthington BMW.
The pilot dealerships almost immediately saw an average of$725 a week in additional added value sales and connected this to the new software.The pilot dealerships were very happy with this result as the additional value has been made up of accessories like wiper blades, wheel refurbs and car care kits, which they had never previously been able to sell.
Tjekvik’s check in solution is integrated with the My BMW app for Apple and Android devices, making it seamless for vehicle owners tomanage their booking with the BMW service centre. BMW service customers receive their booking notification in the My BMW app and can then use it to check-inremotely online, add extra items to their booking, answer dealer questions and then be notified when their vehicle is ready for collection.
Tjekvik Australia representative Kevin Pascoe commented: “Our software provides an excellent business to consumer solution for a common peaktime pinch point, providing customers with a choice in how they interact with their dealer with the aim to give them a more enjoyable and efficient experience. Providing a consistent and integrated process was critical for BMW to maintain their exceptional levels of customer service as well as to generate efficiencies and new revenue streams for its dealer network.”
To book your demo click here https://www.tjekvik.com/demo
