- Tjekvik’s digital check-in solutions enable customers to have a tree planted instead of a vehicle wash and vac following a service, repair, or MOT.
- In 2024, over 2,300 customers opted to plant a tree – almost a quarter of those who checked their vehicle in via self-service.
- Yeomans partners with Ecologi, an organisation that supports a range of reforestation and ecosystem restoration projects.
Yeomans, one of the largest dealer groups in the south of England, has introduced a new sustainability initiative that allows aftersales customers to request a tree be planted in lieu of having their car valeted whenever they visit for a service, repair or MOT.
Driving sustainability through digital self-service
The ‘Plant a Tree’ programme is made possible through Tjekvik’s digital self-service solutions, which have now been implemented across eight Yeomans sites that represent Volkswagen and Skoda in Bridgwater, Exeter, Helston, and Indian Queens.
Tjekvik’s technology enables Yeomans’ aftersales customers to securely check their vehicles in and out how, when, and where they want – whether it’s at home on their own device, or in the dealership via user-friendly touchscreen kiosks.
While these solutions help to reduce queues and improve the overall aftersales experience, customers can also select added-value products and services, such as service plans and extended warranty packages.
As part of this customer journey, Yeomans typically offers a complimentary car wash, which customers can now choose to opt out of and have a tree planted instead.
The Yeomans Plant a Tree campaign proved extremely popular from the very beginning, with 2,378 customers choosing to plant a tree during the first year of the initiative. This represented 24% of those who checked their vehicle in via self-service in 2024.
During the first quarter of this year, 798 customers have chosen to plant a tree, representing 24% of those who checked in their vehicle digitally.
Yeomans partners with Ecologi, an organisation that supports a range of valuable reforestation and ecosystem restoration projects in the UK and around the world, including schemes in Madagascar, Mozambique, Kenya, Uganda, Peru, and Morocco.
Yeomans’ reforestation initiative aligns with Tjekvik’s Environmental, Social, and Governance practices which reflect in a sustainable product life cycle, alignment with the UN’s Sustainability and Development (SDG) goals, and its own tree-planting programme.
Beccy Atkinson, Head of Aftersales at Yeomans, said: “As part of our day-to-day business, we’re keen to give something back to society, whether in the UK or further afield. With climate change one of the greatest challenges we all face, our new Plant a Tree initiative enables our customers to make a small but meaningful contribution to the health of our planet through our easy-to-use digital touchpoints.”
Christian Mark, CEO and Co-founder at Tjekvik, added: “It’s great to see Yeomans use our solutions creatively by offering worthwhile value-add items that resonate with so many customers’ values and sustainability expectations.”
“While our technology is primarily designed to cut queues, improve customer service levels, and boost additional revenue, dealers can also leverage it to establish themselves as an environmentally conscious company. Yeomans’ Plant a Tree scheme, enabled by our digital self-service kiosks, is also a reflection of our commitment to helping businesses have a positive impact on the world around us.”
To learn how Tjekvik’s self-service solutions can help improve your aftersales experience and support your sustainability efforts, reach out to our Sales team.