Ian Dugdale joined Chorley Group as Head of Aftersales with a clear goal: work more efficiently, keep costs under control, and raise the bar on customer experience. With pressure building across the industry – rising wages, increasing overheads, higher customer expectations – he needed a solution that could deliver on all three at once.
A familiar solution to a growing problem
Ian had worked with Tjekvik before and knew its potential. So rather than tiptoeing in with a small pilot, Chorley Group opted to roll out digital self-service check-in across every site at the same time. The entire team was trained, aligned, and ready to go from the start.
The impact has been significant. Over 61% of customers now check in before they even arrive, and the Tjekvik kiosks help to further simplify proceedings inside the dealerships. Service advisors have been freed up from admin to spend real time with customers. Mornings run smoother and queues are shorter.
The results that followed
On top of that, Chorley group has made best use of the upselling opportunities Tjekvik creates, bringing the business over £63,000 in additional upsell revenue, more than 1,500 service plan leads, and almost 900 sales leads generated directly through the platform.
It’s a strong example of what happens when the right technology meets the right mindset. Better efficiency, happier customers, and a healthier bottom line – Chorley Group’s experience shows the impact self-service can have when a team fully commits.
Want to see how Tjekvik could work for your dealership? Get in touch with us here.