On 5 November in Wuzhen, China, Tjekvik was named Grand Prize winner at the 2026 Straight to Wuzhen Global Internet Competition. We arrived hoping to learn, get inspired and put Tjekvik on the map. We’re coming home with all of that, and the trophy.
For a Danish company that has spent the last 10 years focused on making aftersales easier for dealerships and their customers, it’s a big moment. And a clear sign that what we’ve built for European aftersales stands up on a global stage.
Winning on a global stageÂ
Straight to Wuzhen is a signature event of the World Internet Conference Wuzhen Summit, and has been part of its official programme since 2019. Each year it brings together innovators from around the world across five tracks, from smart mobility and healthcare to manufacturing, and connects the most promising projects with the partners and resources to grow.
This year drew a record field: 1,347 entries from 31 countries and regions. 112 projects made the final and 98 were awarded. Tjekvik is the first Danish company ever to reach the final, and we took the Grand Prize in the New Consumption track.
That track matters to us. Every project was judged on technological innovation, practical value and growth potential, and competing in New Consumption meant being measured as a customer experience, not only as automotive software. That’s exactly how we see aftersales: it’s a service people use, and it should feel as easy as anything else they do in their day.
Just reaching the final felt like a win. The week itself included days of pitching, as well as plenty of opportunities to learn from founders and leaders from Europe, the US and China. Many of those conversations will carry on long after the trophy is unpacked.
Why it matters to us
Winning in China carries extra weight. China does self-service well – in shopping, payments, e-commerce, everyday services. Platforms like Alibaba have set the bar for how people expect to be served.To be recognised in a market that leads the world in self-service means a lot.
What we brought to Wuzhen was something we know well: how aftersales works in Europe. Over the past years we’ve helped dealerships across 30+ countries digitalise check-in and check-out, giving their customers a faster, simpler way to drop off and collect their car. That experience was what people in Wuzhen wanted to hear about, and one line came up again and again, from us and from the people we met:
“The car itself might sell the first car, but it is the aftersales experience that sells the next car.” Martin Nørgaard Høgh, CEO, Tjekvik
It’s a simple idea. A customer might choose a brand because of the car. Whether they buy the next one often comes down to what happens every time they bring it back: how easy it is to book, check in, stay updated and drive away. That’s true for every brand selling cars in Europe, whether it has been here for a hundred years or arrived last year.
Winning in Wuzhen is proof that the problem we solve is real, and relevant far beyond Europe. It also puts us in a good position to act as a bridge, taking the best ideas in self-service, wherever they come from, and putting them to work for European aftersales.
Where we go from here
Check-in and check-out are where we started, and they remain at the heart of what we do. But aftersales is a journey, not a single visit, and our next step is to support dealerships at every stage of it.
The jury in Wuzhen saw a glimpse of that. Alongside our core solutions, we presented an upcoming AI-powered solution that helps dealers reach the right customer with the right offer at the right time, and stay in touch between visits with timely reminders and reasons to come back. We’ll share more soon.
Tjekvik changed how dealerships handle check-in when it was founded 10 years ago. We believe this next step can have the same kind of impact on the rest of the aftersales journey.
For now, we’re bringing the trophy home, along with a long list of ideas and new connections. Thank you to the organisers in Wuzhen, to everyone we met, and above all to the Tjekvik team. This one is yours.