- Those aged between 18 and 34 were found to be the most receptive, with 94% signaling their interest
- 83% of those surveyed were interested in hearing from the dealer about a potential replacement new or used car
- Tjekvik’s digital self-service solutions can be used to present additional value-added products and services during the check-in process
A new nationwide survey has found that an overwhelming majority of Spanish aftersales customers are interested in receiving a valuation for their car when they check in for servicing or repair work. The findings highlight the important role the aftersales department can play in creating leads for new and used car sales.
The survey commissioned by Tjekvik, a specialist in digital aftersales solutions, found that 91% of aftersales customers would be open to receiving a valuation on their current vehicle, with 48% being ‘very interested’, and 43% being ‘somewhat interested’.
Those aged between 18 and 34 were found to be the most receptive, with 94% signalling their interest in finding out how much their vehicle is worth when checking in for aftersales work. The group least interested were those aged 65 and over, with 67% sharing the same view. Those based in Navarra and La Rioja were found to be most keen on receiving a vehicle valuation, with all respondents expressing such an interest.
Aftersales visits open the door to replacement sales
The interest in receiving vehicle valuations can generate sales leads for dealers, with the survey finding that customers are also highly receptive to buying a replacement vehicle. When asked, ‘When you next check in your car for servicing work, how interested would you be in hearing from the dealer about a potential replacement new or used car?’, the survey found that 83% were interested, with 39% being ‘very interested’ and 44% being ‘somewhat interested’.
The survey found that all respondents based in Navarra were open to hearing about a potential replacement vehicle. Those aged between 25 to 34 were found to be the most interested in learning about a replacement vehicle (85%), with the least interested (81%) aged 65 and over.
How Tjekvik helps boost aftersales
Christian Mark, CEO & Co-founder at Tjekvik, said: “Our survey highlights that the vast majority of aftersales customers are interested in talking about potential vehicle replacement. By integrating these sales opportunities into aftersales processes, dealers can maximise the value of existing customer touchpoints.”
Tjekvik’s digital self-service solutions can be used to present additional value-added products and services to customers in a clear and consistent way during the check-in process. As well as items such as service plans and extended warranty packages, dealers everywhere in Europe use Tjekvik to present retail offers to their customers, including vehicle valuations and new and used vehicle offers.