K.W. Bruun targets new aftersales efficiencies with digital self-service

K.W. Bruun
  • Tjekvik solutions will minimise queues and create additional revenue opportunities
  • K.W. Bruun to showcase new approach at events run to support its 75-strong dealer network across Denmark
  • Dealers including Bilhuset Køge, P. Christensen, Henrik Wessel, Uggerhøj Biler and Kjaersgaard Auto have so far implemented digital check-in   

K.W. Bruun, one of Denmark’s largest importers of new cars, is to implement new digital check-in and check-out solutions across many of its dealers’ aftersales departments to minimise queues at peak times, create a premium vehicle drop-off and pick-up experience for customers, and unlock new revenue opportunities.

The new digital self-service solutions will be provided by the company’s premium partner Tjekvik, which is also based in Denmark. The K.W. Bruun team will introduce the technology to its 75-strong dealer network at a series of events and staff academies to help accelerate uptake.

Tjekvik’s Home and Indoor self-service products allow customers to securely check-in their vehicle at home on their own device, or in the dealership via user-friendly touchscreen kiosks. The kiosks can also be used by the customer to collect their keys once work is completed. These solutions will reduce the potential for lengthy queues at dealerships, particularly during peak periods, and help to improve the overall customer experience. 

Tjekvik online check-in

Customers who visit a K.W. Bruun dealership with Tjekvik implemented can check-in their vehicle for a service or repair online using Tjekvik’s mobile-optimised site, where they can confirm appointment details and provide relevant additional information. When arriving at the dealership, customers can confirm or update those details via touchscreen, highlight the location of their vehicle, and drop off their keys using dedicated lockers built into the kiosks.

As well as improving customer service, the new self-service measures will enable the Group’s service advisors to spend more time with customers requiring additional assistance. 

The digital check-in process will also allow dealerships to promote value-added products and services, such as season-specific offers, air conditioning checks and service plans. Some customers are more likely to add additional products and services to their order if they can choose the time and place themselves. This feature also helps to take the pressure off service advisors, and will enable dealerships to drive additional revenues in a consistent and measurable way. 

Kristoffer Brændstrup, Product Manager at K.W Bruun Automotive, comments: ”We at K.W. Bruun are very excited to introduce the new digital self-service solutions to our dealerships. It’s a great way to accommodate a wide range of costumers and meet their expectations of a more digital costumer journey.”   

Tjekvik – a proud Danish company

Christian Mark, CEO and Co-founder at Tjekvik, comments: “As a proud Danish company, we have strong in-market ambitions to expand our reach within the country, and this relationship with our friends at K.W. Bruun is a significant step in our journey to introduce more dealers and customers to the mutual benefits of digital self-service.

“Aftersales is often the busiest department in terms of footfall for most dealers, with queues often occurring at peak times. I look forward to seeing how our trusted digital solutions can help to improve efficiency for both K.W. Bruun’s service staff, as well as its customers.”   

K.W. Bruun imports most Stellantis Group brands into Denmark and Sweden, and operates all  of the Alfa Romeo, Citroën, DS, Fiat, Jeep, Opel, Peugeot and Mitsubishi dealers across the country. K.W. Bruun North Eest also represents brands including Hongqi, Voyah, and Seres.

Contact us at Tjekvik