Utilise digital self-service to deliver targeted aftersales upselling opportunitiesÂ
The customer journey within retail and e-commerce has been adapting to consumer preferences for many years. While strategic pricing and promotions are used to draw in customers, today’s buyers are demanding greater levels of personalisation, with unique offers and experiences tailored to their own needs and requirements. According to research carried out by McKinsey & […]
Digital Self-Service Helps Dealers Enhance Profit and Customer Satisfaction
As 2024 progresses, a number of factors are combining to constrain some of the traditional avenues open to dealers to maximise the profit potential of new and used car sales activity. For example, the Financial Conduct Authority (FCA) has already banned discretionary commission arrangements (DCAs) attached to motor finance agreements, and separately in February, it […]