Digital self-service in aftersales: Sweden’s results in 2025

Sweden 2025 results

Summary of key developments in Sweden

In 2025, digital self-service continued to play a crucial role in the Swedish aftersales market. Data from Tjekvik shows strong use and growing adoption of digital solutions across the entire customer journey – from home check-in to added-value sales – with a clear impact on both customer experience and revenue.

Use of digital self-service

Sweden’s key results in digital self-service in 2025:

  • 1,241,783 appointments were ready for self-service.
  • 691,788 self-service interactions were completed.
  • 49% of customers checked in their vehicles from home, accounting for 468,092 home check-ins.
  • 14% completed kiosk check-in, a total of 137,522 in-dealership interactions.
  • 9% completed check-out (86,174 check-out interactions).

These results clearly show that Swedish workshop customers are increasingly demanding flexibility and the ability to manage their workshop visit digitally, especially before arriving at the dealership.

Customer engagement and choice

Digital self-service not only increases convenience, but also empowers customers to take a more active role in their workshop visit.

In 2025, Swedish dealerships recorded 348,557 positive customer responses across digital self-service flows – proving that when customers are given time, transparency, and the freedom to make decisions at their own pace, they are more likely to engage with relevant additional services.

Revenue from digital added-value sales

Digital self-service continued to generate tangible results for Swedish dealers:

  • SEK 190.6 million in added-value sales were generated via Tjekvik.
  • SEK 101 million in sales were billed directly to customers through Tjekvik.

In addition to the added revenue, Swedish dealers also gained over 42,000 hours of additional capacity thanks to Tjekvik’s self-service solutions.

This highlights how self-service not only streamlines operational processes but also directly drives increased revenue for dealerships.

OEM apps and digital ecosystem

Tjekvik also serves as an important bridge between the workshop visit and the OEM’s digital ecosystem:

In 2025, 20,580 customers downloaded the Kia and BMW apps via Tjekvik.

The service visit becomes a natural opportunity to strengthen the customer – brand relationship through digital channels.

Conclusion

Data from Sweden in 2025 confirms that digital self-service has become an established and essential part of today’s aftersales market.

With high adoption of home check-in, strong customer engagement, and substantial revenue from added-value products and services, Tjekvik helps Swedish workshops meet customer expectations and future-proof their service processes.

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