- Nationwide survey found that 90% of respondents based in the East of Poland are receptive to purchasing additional items
- 48% of those surveyed would prefer to explore these options away from the service reception, such as when checking in online or via self-service at the dealership
A new nationwide survey has found that a clear majority of Polish customers are open to hearing about additional products and services when they check in their vehicles for servicing or repair. By proactively upselling items to customers during the handover process, more dealers can look to benefit from significant revenue opportunities.
The survey commissioned by Tjekvik, a specialist in digital aftersales solutions, found that 86% of drivers surveyed are open to learning more about additional products and services, such as extended warranty packages, service plans and seasonal vehicle checks, with 31% being ‘very interested’ and 55% being ‘somewhat interested’.
Strong regional and demographic appetite for upselling
The survey found that those based in the East of Poland, covering the regions of Podlaskie, Lubelskie and Podkarpackie, were the most receptive to being presented with additional items, with 90% expressing such an interest. Those aged between 55 and 64 had the highest level of interest (93%), with the lowest remaining strong at 79% (for those aged 65 and over).
When asked, ‘When would you most prefer to hear about relevant value-add products and services?’, almost a majority of those surveyed (48%) would prefer to explore these options away from the service reception, such as when checking in online (28%) or when checking in via self-service at the dealership (20%). 40% would prefer to discuss such items when they hand over their keys before work is carried out.
Top products drivers want to hear about
The products or services drivers are most interested in hearing about include seasonal vehicle check-ups (48%), oil top-up (36%), air conditioning re-gas (35%), service plans (29%), car care products (28%) and extended warranty packages (27%).
Christian Mark, CEO & Co-founder at Tjekvik, said: “Our findings suggest that an overwhelming majority of customers are open to learning about additional products and services during their visit, meaning dealerships have a prime opportunity to increase revenue if done correctly. This can be achieved through dealerships tailoring their approach to upselling, especially during digital and self-service check-in, which allow for a more personalised and less pressured interaction.”
How Tjekvik helps dealers increase revenue
Tjekvik’s Home and Indoor aftersales self-service check-in solutions enable customers to securely check their vehicle in and out, how, when and where they want – whether it’s at home on their own device, or in the dealership via user-friendly touchscreen kiosks. Tjekvik’s Outdoor kiosks also deliver a seamless check-in and check-out solution 24 hours a day, seven days a week.
These solutions also ensure optional value-added products and services are presented to customers in a clear and consistent way during the check-in process, without adding to service advisers’ workload.
To learn more about Tjekvik’s digital self-service solutions, please visit: https://www.tjekvik.com/pl
Survey conducted by OnePoll among a group of 1,000 Polish drivers who use authorised dealership service centres.