- Nationwide survey found that 70% of drivers based in Île-de-France are receptive to being upsold additional items
- 43% of those surveyed would prefer to explore these options away from the service reception, such as when checking in online or via self-service at the dealership
- Tjekvik’s self-service solutions can be used to present optional value-added products and services to customers in a clear and consistent way
A new nationwide survey has found that a clear majority of French customers are open to hearing about additional products and services when they check in their vehicles for servicing or repair. By proactively upselling items to customers during the handover process, dealers can look to benefit from significant revenue opportunities.
The survey commissioned by Tjekvik, a specialist in digital aftersales solutions, found that 59% of drivers surveyed are open to learning more about additional products and services, such as extended warranty packages, service plans and seasonal vehicle checks, with 14% being ‘very interested’ and 45% being ‘somewhat interested’.
Younger Drivers and Île-de-France Lead the Way
The survey found that those based in Île-de-France were the most receptive to being upsold additional items, with 70% expressing such an interest. Younger customers aged between 25 to 34 had the highest level of interest (71%), followed by those aged between 18 to 24 (65%). Those aged 65 and over were found to have the lowest interest in additional products and services (51%).
When asked, ‘When would you most prefer to hear about relevant value-add products and services?’, 43% of those surveyed would prefer to explore these options away from the service reception, such as when checking in online (22%) or when checking in via self-service at the dealership (21%). 52% would prefer to discuss such items when they hand over their keys before work is carried out.
Top Products Drivers Want to Hear About
The products or services drivers are most interested in hearing about include service plans (43%), a seasonal vehicle check-up (29%), windscreen wiper blades (25%), oil top-up (23%), and extended warranty packages (21%).
Christian Mark, CEO & Co-founder at Tjekvik, said: “Our findings suggest that a strong majority of customers are open to learning about additional products and services during their visit, meaning dealerships have a prime opportunity to increase revenue if done correctly. This can be achieved through dealerships tailoring their approach to upselling, especially during digital and self-service check-in, which allow for a more personalised and less pressured interaction.”
How Tjekvik Makes It Happen
Tjekvik’s Home and Indoor aftersales self-service check-in solutions enable customers to securely check their vehicle in and out, how, when and where they want – whether it’s at home on their own device, or in the dealership via user-friendly touchscreen kiosks. Tjekvik’s Outdoor kiosks also deliver a seamless check-in and check-out solution 24 hours a day, seven days a week.
These solutions also ensure optional value-added products and services are presented to customers in a clear and consistent way during the check-in process – without adding to service advisers’ workload.
To learn more about Tjekvik’s digital self-service solutions, please visit: https://www.tjekvik.com/fr
Survey conducted by OnePoll amongst 1,000 French car drivers who use main franchised dealers for servicing and repair